RAM is the company behind the Fair Marketing concept: it comes up with novel ideas and plans, develops, and carries out ethical marketing activities.
Fair Marketing offers unconventional solutions to the new needs of today’s market and society.
Whereas traditional marketing focuses on how to place a product or service on the market and then create the need for it among potential users, ethical marketing identifies the market’s real needs and seeks to provide an answer through useful products or services.
It is a type of reverse marketing: it does not arise from the seller’s needs, but from the purchaser’s, and manages to bring benefits to both!
An ethical marketing activity has great possibilities for being a winner, because
it meets real, and not invented, needs
it is not based on passing fads, but on long-term necessities
the products and services offered have the added value of being authentic and useful, in short: functional and not superfluous